EVP | Venn

Defining Your Employee Value Proposition (EVP)

Make your EVP clear, credible, and Connected.

Your EVP is the foundation of your employer brand – shaping how people see you, and why they choose to join, stay, and grow with you.

Speak to us about EVP Support

Why EVP Matters

Attracting and retaining talent has never been tougher. Your EVP gives people a reason to believe in your business and commit to its future.

The Value of a Strong EVP

Clarity – everyone knows what your business stands for.
Credibility – promises match the lived employee experience.
Connection – employees feel engaged, and candidates see the value in joining.

When done right, an EVP helps people see why joining you matters, why staying feels right, and why thriving is possible here.

Your EVP connects purpose, culture, and proof into one message that inspires trust - and makes you stand out in a crowded talent market.

From Words to Real-World Impact.

Your EVP isn’t just a line on a careers page. It’s the everyday experience of working with you. When a candidate reads your job ad, they should feel it. When a new hire starts, they should live it. When an employee grows, they should trust it. Here’s how organisations use EVP to make that happen:

Attract the Right People

Turn your employer brand into a story that resonates with candidates and cuts through in a competitive market.

Retain Great Talent

Keep your people engaged and loyal by delivering on the promises you’ve made.

Shape Culture

Use EVP to reinforce the values, behaviours, and proof points that make your organisation unique.

Unify Your Story

Give HR, leadership, and marketing one clear, consistent message inside and out.

Our EVP Services

Through a partnership with Fernly, we help you define and bring your EVP to life. Every organisation is different – so we tailor our process to fit your culture, challenges, and ambitions.

Why Fernly

Led by senior communications and brand consultants with specific experience in employee engagement, Fernly ensures your EVP is not just defined, but lived. Thats why we partner with them - to help you turn EVP into a real advantage in the competition for talent.

Research & Insight

Employee surveys, workshops, and leadership input to uncover what makes your culture unique.

EVP Definition

Shaping insights into a clear, compelling proposition that stands out in the market.

Messaging Framework

Aligning EVP with recruitment, onboarding, internal and external communications.

Activation

Bringing your EVP to life across campaigns, careers sites, and leadership communications.

Consistency

Embedding your EVP so it is credible, connected, and sustained over time.

Ready to strengthen your EVP?

Your people are your biggest differentiator. Let’s build an EVP that inspires candidates to join, employees to stay, and your culture to thrive.

Speak to an expert

Media and Insights.

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