A potential hire stumbles across your Instagram.
There’s no job advert. No corporate banner. Just a photo of your team volunteering for a local charity, a snapshot from a new starter breakfast, a short clip from your latest offsite. It’s authentic. Unpolished. But something clicks.
They follow.
Three weeks later, they spot an opening on LinkedIn. Same company. This time, they click apply.
Social presence isn’t about being loud. It’s about being visible – and believable. For many candidates, social channels are where they first encounter your culture in motion. And if what they see is aligned, human, and consistent, it becomes easier to imagine working with you.
The underestimated influence of social
Social media used to sit at the edge of employer branding – a nice-to-have for B2C firms or early-stage start-ups. Today, it’s integral.
Even in professional services, where credibility and expertise matter deeply, candidates still want to see the human side of a business:
How the team interacts
What leadership looks like
How values show up beyond the strategy deck
This doesn’t mean viral videos or TikTok trends. It means small, real moments that show what it feels like to be part of your organisation.
From visibility to credibility
Candidates use social channels to test alignment. They want to know:
Are people celebrated here?
Does leadership engage beyond performance metrics?
Is there room for growth, curiosity, connection?
These cues shape perception more than a careers page ever could. And if your content is too polished, too corporate, or too quiet, it becomes harder to trust.
Venn’s platform helps bridge this gap – enabling employers to curate social-style content on their own careers site. Stories, videos, culture highlights – structured in a way that supports consistency, clarity, and discovery.
Integrating social into your wider employer presence
A one-off post won’t make the difference. What does is rhythm – and alignment.
When your job ads, careers site, and social content all reflect the same voice and values, something powerful happens: the right candidates begin to self-select.
That’s where Fernly comes in. As Venn’s strategic communications partner, Fernly’s team of branding and messaging experts help define the narrative behind the content – shaping messaging that’s aligned to your EVP, and supporting internal teams to keep that voice consistent across touchpoints.
Final thought
Most candidates won’t apply the first time they see your brand.
They’ll scroll. Watch. Observe. And they’ll make assumptions – fairly or not – based on what you choose to share (or not).
With the right tools and a clear story, your social presence becomes more than a feed – it becomes a signal of what it’s like to belong. One that quietly invites the right people in.
This blog is part of a nine-part series designed to help employers attract, engage and convert better talent.
If you'd like support applying these ideas, you can enquire directly about our core package – and build from there. That might include strategy, content, or even video and photography through our creative partners.
