What Stories Matter in Your Business?

Every business has stories to tell – whether it realises it or not.

Sometimes it’s the founder’s journey. Sometimes it’s what a new hire sees on their first day. Sometimes it’s in the way meetings start, or how feedback is given, or the language used in job ads.

These stories shape culture. They inform perception. And when it comes to attracting and retaining talent, they often speak louder than strategy.

Not all stories are created equal

Most organisations don’t lack stories – they lack clarity about which ones to tell.

They share milestones, marketing messages, or abstract values, but overlook the more meaningful narratives:

• Why the work matters

• What people feel proud of

• How the culture supports growth, challenge, or belonging

• What leadership actually stands for – and how that shows up

The result? A careers page that says “collaborative” but a Glassdoor review that says otherwise. Or an interview where a candidate asks about purpose – and hears three different answers.

The best stories are true – and consistent

Candidates can sense when the story doesn’t match the substance. That’s why authenticity isn’t optional – especially in today’s talent market, where alignment matters as much as opportunity.

The goal isn’t to create a single, polished narrative. It’s to create alignment between:

• The way your leadership speaks about the business

• The experience people have day-to-day

• The stories you share across social, PR, and recruitment channels

When these things align, your employer brand strengthens. When they don’t, trust erodes.

Making the story visible

Venn’s platform allows employers to do more than post jobs. It gives space to show the human side of the business: team stories, founder reflections, videos, culture content – all structured and embedded within a branded careers environment.

For candidates, this turns your site from a listings page into a window into your world.

And that’s where Fernly’s support becomes valuable. We help Venn clients surface and shape the stories that already exist – aligning them to the EVP, strengthening internal messaging, and helping internal teams create content that connects.

Final thought

Every organisation has stories. The question is: are you telling the right ones?

Because in the absence of a clear narrative, people will write their own.

With the right platform and a confident voice, you can make sure the story people hear is the one you mean to tell.

This blog is part of a nine-part series designed to help employers attract, engage and convert better talent. 

If you'd like support applying these ideas, you can enquire directly about our core package – and build from there. That might include strategy, content, or even video and photography through our creative partners.