Video | Venn

Bringing Your Employee Value Proposition (EVP) to Life

Turn your story into something people can see, hear, and believe.

Go beyond words and spark emotion

Once your EVP is defined, the next step is helping people feel it. Video transforms your EVP from an internal document into a living, breathing story that shows what it really means to work with you.

In a world where attention is short and authenticity matters, video is how your message cuts through. It’s the most human, memorable way to show who you are and why it matters.

When done right, video helps you:

Turn messages into emotional moments
Show your people, values, and culture in action
Build trust and recognition with every view

Invite people into your story and become the employer they want to work for by making your message visible, memorable, and human.

Transform your EVP into something unforgettable

Video brings clarity, consistency, and emotion to your employer brand, helping your message reach further and land stronger.

Grab attention on social

Meet candidates where they are - think Instagram, TikTok, YouTube, and LinkedIn. Video captures attention in seconds and helps you stand out.

Drive traffic to your website

Use videos to attract attention and push people to your website where they can dive deeper into your values, purpose, and culture.

Stay Visible and Relevant

Every major platform is moving towards video. Using it to tell your story keeps your brand dynamic, discoverable, and front of mind.

Connect with employees

Inspire pride across your organisation. Encourage retention by reminding your employees what your business stands for and why their work matters.

Where Strategy Meets Storytelling

Your EVP defines your message. Video ensures it’s seen and remembered.

Today’s candidates expect to see real people, real stories, and proof that your culture matches your words. Video delivers all three - quickly, credibly, and at scale.

Bring Strategy to Screen

We build from your EVP foundations to shape video content that aligns with your goals - whether its one hero film to a series of bitesize clips.

Show the Human Side of Your Story

Let people see what makes your culture special. From colleague interviews to behind-the-scenes clips, video brings your values and people to life in a way that words alone can’t.

Support Hiring and Retention

Video content helps attract new talent, while also strengthening culture and recognition among existing teams.

Optimise for Visibility

With platforms like LinkedIn and Google prioritising video, it’s now one of the most effective ways to increase reach and engagement with your employer brand.

Media and Insights.

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Our Proven 10-Point Video Framework

Your EVP is more than a statement — it’s a system. Our framework takes you from defining your purpose to activating your story across every channel. Each point builds on the last, ensuring your EVP is clear, credible, and actionable.

Purpose & Positioning

Define the role content plays in your brand’s growth, setting a clear purpose that links to community and commercial goals.

Audience Insight

Understand the people you want to reach, their challenges, aspirations and behaviours so every piece speaks directly to them.

Brand & Community Narrative

Craft a central story that connects your brand, values and community in one clear voice.

Content Pillars

Establish 3–5 focus areas that give structure to messaging and make planning effortless.

Creative Concepts

Turn insight into big ideas, blending strategy and imagination to make content distinctive and memorable.

Formats & Story Delivery

Pick the right blend of video, photography and podcasts - from quick social reels to in-depth interviews. Each format serves a purpose, meeting people where they are and moving them toward your goal.

Creative Delivery

Plan and deliver shoots, edits, graphics and copy with precision, ensuring high-quality assets every time.

Distribution & Engagement

Launch content where it matters most, optimising for each platform to attract the right people to your organisation and meet them where they already spend their time.

Measurement & Proof Points

Track performance, gather evidence of impact and showcase results to strengthen future campaigns.

Growth & Next Steps

Use insights from every project to plan what’s next - scaling successful ideas, introducing new series and keeping your audience engaged.

Ready to tell your story?

Let’s turn your EVP into a story that builds interest. Together, we’ll create video content that attracts the right candidates, engages your teams, and strengthens your culture from the inside out.

Speak to an expert