Orion Group is an international recruitment business connecting people and organisations across a range of specialist industries, disciplines and regions.

Operating across highly competitive global markets means Orion needs to communicate with very different candidate and client audiences while maintaining a consistent and recognisable brand.

Their website therefore needs to do much more than advertise vacancies. It needs to make Orion's expertise discoverable, connect candidates with relevant opportunities and support the continued international growth of the business.

Finding the right people is challenging enough. Doing it across specialist industries, international markets and complex regulatory environments adds an entirely different level of difficulty.

Orion Group helps organisations solve those workforce challenges. From sourcing highly skilled technical and engineering talent to mobilising people across borders, managing compliance, payroll and global mobility, they give businesses access to the expertise they need, wherever they need it.

With decades of sector knowledge and an international network, Orion can support everything from an individual specialist hire to complex, large-scale workforce requirements. That means their clients can keep critical projects moving, access skills that may be difficult to find locally and grow into new markets without having to manage every element of an international workforce themselves. 

Orion needed a digital presence that reflected the scale and complexity of an international, multi-service recruitment business.

With multiple industries, disciplines, locations and audiences, the website needed to make a large amount of information easy to navigate without creating a fragmented user experience.

There was also a significant opportunity to strengthen Orion's organic search presence and create more routes into the website beyond individual vacancies.

The goal was to build a platform that could grow with Orion and provide the foundations for an ongoing SEO, content and marketing strategy.

Venn worked with Orion to create a new digital platform designed around both the needs of its audiences and the long-term ambitions of the business.

The new Orion Group website launched in March 2025, but the launch was only the beginning of the partnership.

Since then, Venn has worked alongside Orion across technical SEO, search strategy, website development, content and wider marketing strategy.

A key focus has been increasing the number and variety of relevant ways candidates can discover Orion through search. This includes creating and optimising pages around specific job roles, sectors, disciplines and other areas where Orion has established expertise and candidate demand.

Alongside this, ongoing technical SEO work helps ensure that the expanding website remains easy for search engines to crawl, understand and index.

The result is a growing organic presence that is driving more than traffic. Candidates arriving through search are increasingly progressing into meaningful actions, including applications and CV submissions.